Des Moines is the insurance and financial services capital of the Midwest, anchored by Principal Financial Group, Nationwide, Wells Fargo, Athene, EMC Insurance, and Voya Financial, producing more concentrated insurance and asset management employment per capita than any U.S. metro outside of Hartford. Major healthcare employers including UnityPoint Health and MercyOne and a growing technology cluster led by DuPont Pioneer (Corteva), John Deere Financial, and a Microsoft data center corridor add diversification across Class A office, R&D, and industrial property types. Strong population growth for a Midwest metro, a low cost of living, and Iowa's favorable tax climate for businesses support consistent multifamily absorption, while the historic East Village, Court Avenue, and Western Gateway districts have set the regional standard for urban mixed-use redevelopment.
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