Winston-Salem is one of the three Piedmont Triad anchors in North Carolina and is built on healthcare, banking, education, and consumer products manufacturing. Major employers include Atrium Health Wake Forest Baptist (an academic medical center with a national research profile), Novant Health, Truist Financial Corporation (the predecessor BB&T headquartered here), Hanesbrands, Reynolds American, and an expanding biomedical research presence at the Wake Forest University Innovation Quarter. Wake Forest University and the University of North Carolina School of the Arts support a steady pipeline of professional and creative talent. Industrial absorption is meaningful along I-40 and US-52, and multifamily fundamentals are supported by steady in-migration to the Triad.
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