Green Bay is northeast Wisconsin's economic center, a market of approximately 320,000 anchored by a uniquely diversified economy spanning paper and packaging manufacturing, logistics, financial services, healthcare, and the global brand of the Green Bay Packers. The Packers' community ownership model and stadium anchor create a hospitality and retail demand driver unlike any other mid-size American market.
Green Bay Market Overview: Key Metrics
The Green Bay commercial real estate market in 2026 reflects a market shaped by Green Bay Packers, Schneider National, Associated Banc-Corp, Bellin Health, HSHS St. Vincent Hospital, Georgia-Pacific, Fincantieri Marinette Marine, University of Wisconsin-Green Bay. Here are the key metrics investors and borrowers should know:
- Multifamily Vacancy: 5.8% — near the national average with healthy absorption
- Industrial Vacancy: 4.5% — among the tightest markets nationally
- Office Vacancy: 12.0%
- Retail Vacancy: 7.5%
- Rent Growth: 4.0% year-over-year
- Job Growth: 1.6% — tracking near the national average
- Population Growth: 0.8% annually
- Median Asking Rent: $1,050
Multifamily Outlook in Green Bay
Industrial & Logistics Market
Office & Retail Dynamics
Financing Landscape in Green Bay
Commercial Lending Solutions arranges commercial real estate financing in Green Bay from $1 million upward. Industrial and logistics real estate serving the Schneider ecosystem, agency multifamily, and hospitality assets benefiting from the Packers demand driver are the most active financing categories.
For borrowers in the Green Bay area, current commercial mortgage rates range from 6.50% for agency multifamily to higher rates for transitional and value-add projects. Key factors that influence your rate include property type, leverage, sponsor experience, and asset location within the metro.
Top Submarkets to Watch
The Green Bay metro features several distinct submarkets that present unique investment opportunities:
- Downtown Green Bay
- West Green Bay
- Ashwaubenon
- Allouez
- De Pere
- Bellevue
- Howard
- Suamico
- Wrightstown
- Pulaski
- Oconto Falls
- Sheboygan
Each of these submarkets has distinct characteristics in terms of tenant demand, development activity, and pricing. The top investment corridors in Green Bay include Allouez, Bellevue, Howard, Ashwaubenon, De Pere, Suamico, Pulaski, Oneida.
Investment Outlook: Green Bay 2026
Green Bay's outlook is positive. Schneider National's technology investment in autonomous and electric fleet infrastructure creates ongoing real estate demand. The US Navy's ongoing investment in Fincantieri Marinette Marine's shipbuilding contract creates a long-term manufacturing anchor. Healthcare system expansion by Bellin and HSHS generates steady medical office and outpatient demand. Packers game weekends drive hospitality demand spikes 10 times annually.
CLS CRE in Green Bay
CLS CRE provides commercial mortgage brokerage services throughout the Green Bay metropolitan area, with access to 1,000+ lenders including banks, life insurance companies, CMBS conduits, agency lenders, debt funds, and credit unions. Whether you're acquiring, refinancing, or developing commercial property in Green Bay, our market expertise and lender relationships help you secure the most competitive terms available.
Explore our financing programs for Green Bay:
- Bridge Loans in Green Bay
- Permanent Loans in Green Bay
- Construction Loans in Green Bay
- Multifamily Financing in Green Bay
- Industrial Financing in Green Bay
- Retail Financing in Green Bay
Trevor Damyan is a commercial mortgage broker at Commercial Lending Solutions with a background in structured finance at CBRE and Marcus and Millichap Capital Corporation. He specializes in bridge loans, construction financing, SBA programs, DSCR loans, and complex capital structures for investors and developers across all 50 states.
View full profile →